Articles by Sandra Davis

Capacity, affinity, and propensity markers help you discover prospective major donors who are the most likely to give. Explore each marker in this breakdown.

In order to move forward, you have to understand where you’ve been. Check out these three tips for assessing your nonprofit’s current fundraising strategy!

Prospect research is key to effective fundraising. Capacity and affinity markers can signal that a donor may be interested in and able to give to your mission.