Family Foundations
Description
Family foundation funds are typically derived from the charitable assets of a single family, often established by the wealth of the founding generation. Most family foundations are governed by family members who serve as trustees, board members, or active grant reviewers. Over time, many foundations transition management to second- and third-generation descendants, who may bring new philanthropic priorities. There are more than 44,000 family foundations in the United States and approximately 900 in Canada, representing one of the largest segments of private philanthropy. Collectively, U.S. family foundations distribute over $34 billion in grants annually.
Timing
Once your organization has secured support from local businesses and possibly your community foundation, you may be well-positioned to pursue small grants from family foundations. Demonstrating a base of local and regional support builds credibility and reduces perceived risk for family funders. If you can present a funding mix that includes businesses, community foundations, and at least one family foundation, your organization may be viewed more favorably by government agencies and national funders, who often seek evidence of broad community investment before making awards.
Diversify
A growing number of family foundations report plans to expand their giving priorities, increase the availability of multi-year grants, and fund more capacity-building support (including leadership development, technology upgrades, and strategic planning). If your organization has not yet secured a family foundation grant, now may be an opportune time to begin cultivating these relationships. For first-time applicants, keep the initial request modest to demonstrate alignment and build trust.
Prepare
Family foundations are known for maintaining long-term relationships with their grantees. Once your organization becomes part of a family foundation’s giving portfolio (and continues to demonstrate impact, financial health, and mission alignment) it may represent a relatively stable and predictable portion of your annual grant revenue.
Family foundations continue to serve as reliable funding partners for nonprofit organizations of all sizes. While specific funders may change from year to year, the percentage of revenue nonprofits derive from family foundations tends to remain consistent over time. Prioritizing well-chosen foundation proposals can significantly strengthen long-term grant stability.
Grants from family foundations vary widely, from small awards to major grants. Building a mix of smaller recurring awards alongside larger, one-time or multi-year commitments enhances financial sustainability and reduces vulnerability to fluctuations in any single funding stream.
According to GrantStation’s State of Grantseeking Report, family and independent foundations fund organizations with budgets under $100,000 at lower rates than they fund medium and large organizations. Smaller nonprofits may benefit from forming strategic collaborations or consortiums when approaching foundations, allowing them to demonstrate shared capacity, expanded impact, and stronger administrative infrastructure.
Many family foundations seek opportunities for meaningful engagement in addition to grantmaking. This may include thought partnership, site visits, community participation, volunteerism, or participation in collaborative funding initiatives. Inviting foundation leadership to contribute ideas or perspectives on the issue you are addressing can strengthen relationships and increase the likelihood of renewed support.
Successful fundraising from family foundations requires cultivating relationships not only with current decision-makers but also with emerging next-generation philanthropists. Start with smaller requests, communicate impact clearly, and demonstrate strong stewardship. As many foundations undergo generational transition, engaging younger family members can strengthen long-term funding prospects.
A growing number of family foundations are adopting sunsetting or spend-down models, intending to distribute most or all of their assets within a defined timeframe. Positioning your organization as a strong partner by demonstrating readiness to scale impact can make you a candidate for larger one-time investments as/if these foundations accelerate giving.
Family foundations increasingly favor grantmaking strategies that include multi-year commitments and general operating support, recognizing that flexible funding enables nonprofits to strengthen core capacity and deepen impact. Many also use trust-based philanthropy practices to reduce administrative burdens and support more equitable partnerships.
Find
Visit the Charitable Giving database (U.S., Canada, or International) and select the “Foundation, Fund, or Trust” option under Type of Grantmaker, offering a streamlined way to locate family foundations.
Apply
Older and larger family foundations tend to maintain strong geographic ties, often funding in the communities where the founding wealth was created. In contrast, many newer family foundations (particularly those established after 2010) focus primarily on issue areas, such as climate, education equity, health access, or racial justice. Reviewing a foundation’s history, mission statements, and past grants is essential to understanding whether your organization aligns with their philanthropic style.
Family foundations may decline a nonprofit’s first or second request as they learn about the organization’s mission, leadership, and track record. This is not a sign of misalignment on its own. If your organization aligns with the foundation’s guidelines, remain persistent, update them on progress, and refine your proposal for subsequent cycles.
Manage
Newer family foundations (especially those led by younger philanthropists) tend to embrace greater transparency and communication. They are more likely to explain proposal declines, request feedback from grantees, and incorporate community and content-area experts into decision-making. If your proposal is declined (or funded), reaching out for clarification or conversation can strengthen your relationship and improve future submissions.