Use Appropriate Tone and Style
Tone is the feeling your writing conveys. Think about your newspaper's letters to the editor. The letters can show anger, concern, thankfulness, or an array of other emotions. Style is how that tone is shown. Things like exclamation points, rhetorical questions, CAPS LOCK, and word selection are stylistic choices that help you shape the tone of your writing. You must make these choices carefully if you want the potential funder to feel the same way about your program that you do.
Some feelings that you might want to convey in your proposals include a sense of urgency to address a problem, a call to action, confidence in your ability to achieve outcomes, or trust in your organization to implement the project.
