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Description:
If you’ve ever wondered whether your current funding mix can truly support your mission long-term, you’re not alone. Many nonprofit leaders feel the strain of relying on only a few revenue sources, unsure whether their funding is resilient enough to withstand shifting trends or unexpected challenges.
In this foundational session, Alice Ruhnke and Sarah Barton will walk you through a practical examination of your existing funding portfolio with a focus on healthy diversification.
You’ll learn:
- how to assess your current funding mix to identify vulnerabilities and opportunities;
- how to understand benchmarks for healthy diversification and *how your organization compares;
- trends shaping the future of nonprofit funding and what you can do with this information right now; and,
- which tools, assessments, and resources you can use to guide strategic diversification.
You’ll walk away with a clear understanding of where you stand today and what steps will create the most sustainability tomorrow.
Who should attend:
This session is ideal for nonprofit leaders and development staff ready to strengthen their funding strategy with clarity, confidence, and a more resilient approach to long-term revenue.
After the webinar, you’ll receive:
- slides and handouts; and,
- a link to the webinar recording.
Full participation in this webinar is applicable for 1 point in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.
Can’t attend live and still want to watch the webinar?
Want to review the materials after the session?
You will receive an email with the full recording and any handouts within 10 business days after the webinar.
After you register, you will receive the following emails:
- A sales receipt for your bookkeeping records
- A confirmation email from Zoom with the login credentials
- Instructions for other attendees if you registered a group
If you do not receive these emails within 48 hours of registering, please email or call 1-877-784-7268.
GrantStation does not refund registration fees. Fees may be applied to any webinar scheduled within 30 days.
Sarah Barton and Alice Ruhnke
Sarah Barton is a nonprofit consultant with 25 years of experience in nonprofit fundraising, grantwriting, and donor management. Sarah has served a diverse range of organizations, from small grassroots initiatives to large established entities, helping each one develop and implement effective fundraising strategies that elevate their impact and sustainability.
Sarah’s expertise lies in her ability to tailor her approach to meet the unique needs of each organization she works with. She excels in guiding nonprofits through the intricacies of planning and executing comprehensive fundraising campaigns, ensuring they have the tools and strategies necessary to reach their financial goals and advance their missions.
Alice Ruhnke is the President of GrantStation. Having raised over $45 million from federal, state, and private grantmakers, she knows what it takes to get funded. As a former nonprofit program coordinator and director, and Founder of The Grant Advantage, Alice has a deep understanding of the challenges that nonprofits face. Over the last 20 years she's worked in the trenches with hundreds of nonprofit organizations to improve their capacity to raise funds. Alice is an author and educator with a passion to share her expertise. Her insightful trainings on grant proposal writing and development, community change models, service projects, and measuring outcomes have helped over 4,000 individuals positively impact their communities. Alice earned the Grant Professional Certified (GPC) credential in 2025, a distinguished certification that recognizes expertise in grantsmanship through a rigorous, experience-based examination.
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