Description:
More organizations than ever are applying for the same limited funding pools. Even strong programs are being declined, not because the work lacks merit, but because proposals fail to clearly communicate credibility, alignment, and distinct value.
In highly competitive environments, reviewers make fast judgments. If your proposal doesn’t immediately answer “Why this organization?” and “Why now?”, it risks blending in with dozens of similar submissions. Many organizations invest significant time writing applications without first assessing whether they are truly positioned to compete.
During this TargetED, Alice Ruhinke will help you strengthen your organizational background, executive summary, and strategic positioning so funders immediately understand why your organization is the right investment.
You’ll learn how to:
- assess whether they are truly competitive before investing time in an application;
- enhance positioning in their organization background;
- strengthen executive summaries to clearly communicate credibility and alignment; and,
- write with reviewers in mind to improve clarity, confidence, and distinctiveness.
Who should attend:
This session is designed for both new and experienced grant professionals, who want to increase their win rate in highly competitive environments.
After the webinar, you’ll receive:
- slides and handouts; and,
- a link to the webinar recording.
Can’t attend live and still want to watch the webinar?
Want to review the materials after the session?
You will receive an email with the full recording and any handouts within 10 business days after the webinar.
After you register, you will receive the following emails:
- A sales receipt for your bookkeeping records
- A confirmation email from Zoom with the login credentials
- Instructions for other attendees if you registered a group
If you do not receive these emails within 48 hours of registering, please email or call 1-877-784-7268.
GrantStation does not refund registration fees. Fees may be applied to any webinar scheduled within 30 days.
Alice Ruhnke
Alice Ruhnke is the President of GrantStation. Having raised over $45 million from federal, state, and private grantmakers, she knows what it takes to get funded. As a former nonprofit program coordinator and director, and Founder of The Grant Advantage, Alice has a deep understanding of the challenges that nonprofits face. Over the last 20 years she's worked in the trenches with hundreds of nonprofit organizations to improve their capacity to raise funds. Alice is an author and educator with a passion to share her expertise. Her insightful trainings on grant proposal writing and development, community change models, service projects, and measuring outcomes have helped over 4,000 individuals positively impact their communities. Alice earned the Grant Professional Certified (GPC) credential in 2025, a distinguished certification that recognizes expertise in grantsmanship through a rigorous, experience-based examination.
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