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Description:
Many nonprofits see corporate partnerships as a promising revenue stream but struggle to know where to begin or how to stand out in a crowded landscape. With companies shifting their giving priorities and redefining what meaningful social impact looks like, it can feel challenging to identify the right opportunities or to confidently approach potential partners with ideas that resonate.
During this TargetED session, Alice Ruhnke and Sarah Barton will walk you through the essential elements of building strong, mutually beneficial corporate relationships. You’ll explore practical steps to ensure your organization is truly “corporate ready.”
You’ll learn:
- corporate social responsibility trends and what businesses want today;
- how to approach companies with value-driven partnership ideas;
- how to structure sponsorships, employee giving, in-kind support, and long-term partnerships;
- ways to ensure your organization is prepared to partner with corporations and,
- how to build a corporate engagement plan.
You’ll walk away with ideas on how to open corporate doors to funding, visibility, and long-term relationships.
Who should attend:
This session is ideal for nonprofit leaders and development staff seeking to expand their funding mix, deepen community connections, and cultivate corporate partnerships that offer both financial and strategic value.
After the webinar, you’ll receive:
- slides and handouts; and,
- a link to the webinar recording.
Full participation in this webinar is applicable for 1 point in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.
Can’t attend live and still want to watch the webinar?
Want to review the materials after the session?
You will receive an email with the full recording and any handouts within 10 business days after the webinar.
After you register, you will receive the following emails:
- A sales receipt for your bookkeeping records
- A confirmation email from Zoom with the login credentials
- Instructions for other attendees if you registered a group
If you do not receive these emails within 48 hours of registering, please email or call 1-877-784-7268.
GrantStation does not refund registration fees. Fees may be applied to any webinar scheduled within 30 days.
Sarah Barton and Alice Ruhnke
Sarah Barton is a nonprofit consultant with 25 years of experience in nonprofit fundraising, grantwriting, and donor management. Sarah has served a diverse range of organizations, from small grassroots initiatives to large established entities, helping each one develop and implement effective fundraising strategies that elevate their impact and sustainability.
Sarah’s expertise lies in her ability to tailor her approach to meet the unique needs of each organization she works with. She excels in guiding nonprofits through the intricacies of planning and executing comprehensive fundraising campaigns, ensuring they have the tools and strategies necessary to reach their financial goals and advance their missions.
Alice Ruhnke is the President of GrantStation. Having raised over $45 million from federal, state, and private grantmakers, she knows what it takes to get funded. As a former nonprofit program coordinator and director, and Founder of The Grant Advantage, Alice has a deep understanding of the challenges that nonprofits face. Over the last 20 years she's worked in the trenches with hundreds of nonprofit organizations to improve their capacity to raise funds. Alice is an author and educator with a passion to share her expertise. Her insightful trainings on grant proposal writing and development, community change models, service projects, and measuring outcomes have helped over 4,000 individuals positively impact their communities. Alice earned the Grant Professional Certified (GPC) credential in 2025, a distinguished certification that recognizes expertise in grantsmanship through a rigorous, experience-based examination.
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