Determining Your Revenue Mix

This webinar is part of a series Beyond Diversification: Making Smart Revenue Decisions for 2026.

Description:

Every nonprofit leader wants a stable, sustainable revenue strategy, but in today’s uncertain economic and philanthropic climate, figuring out the “right” mix of funding can feel overwhelming. Should you add more grants? Launch an earned income stream? Invest in major gifts? The pressure to pursue multiple revenue sources is strong, yet more isn’t always better.

In reality, there is no one-size-fits-all approach. Too often, nonprofit leaders spend valuable time and energy chasing funding streams that don’t align with their mission, programs, or internal capacity. The common myth is that successful organizations must engage in every type of fund development activity to grow. But research shows that many high-performing nonprofits scale their impact by focusing deeply on the right primary funding stream, not by stretching themselves thin.

During this webinar, Deborah Steinkopf and Anthony Petchel will break down nonprofit Business and Finance Models to help you identify the revenue strategies that truly fit your organization.

You’ll learn how to:

• understand your organization’s Finance Model and why it matters;
• evaluate common nonprofit revenue streams and their risks;
• assess the organizational capacities required for different funding strategies;
• avoid misaligned revenue pursuits that drain time and resources; and, 
• build a focused, resilient funding approach that supports long-term impact.

You’ll leave with clarity about which approaches align with your mission and what it actually takes to succeed with each.

Who should attend: 

This webinar is ideal for nonprofit board members, executive directors, and fund development professionals who want to stop guessing about revenue strategy and start building a finance model that truly fits their mission.

After the webinar, you’ll receive:

• slides and handouts; and,
• a link to the webinar recording.