Description:
Asking a donor for money is one of the most essential skills in fundraising and one of the most feared. Even experienced nonprofit professionals often avoid face-to-face asks, worrying they’ll say the wrong thing, hear “no,” or damage the relationship. Yet avoiding the ask doesn’t just limit funding, it keeps fundraisers disconnected from the very donors who want to be part of the mission. The good news is that asking doesn’t have to feel awkward, pushy, or transactional. When done well, it can actually deepen trust and connection. And getting a “no” is the least of your worries!
In this webinar, Beth Raps will demystify the art of asking by sharing simple, proven rules and tools that make donor conversations natural, respectful, and heartfelt.
You’ll learn how to:
- identify who to ask and when an ask makes sense;
- confidently set up a donor conversation without fear or pressure;
- make a clear, direct, and respectful ask using natural language; and
- follow through and follow up in ways that build long-term trust.
Who should attend:
This free webinar is ideal for nonprofit staff, board members, and volunteers who want a kinder, more confident way to ask for support.
After the webinar, you’ll receive:
- slides and handouts;
- a link to the webinar recording.
Can’t attend live and still want to watch the webinar?
Want to review the materials after the session?
You will receive an email with the full recording and any handouts within 10 business days after the webinar.
After you register, you will receive the following emails:
- A sales receipt for your bookkeeping records
- A confirmation email from Zoom with the login credentials
- Instructions for other attendees if you registered a group
If you do not receive these emails within 48 hours of registering, please email or call 1-877-784-7268.
GrantStation does not refund registration fees. Fees may be applied to any webinar scheduled within 30 days.
Beth Raps
RAISING CLARITY's Founder Beth Raps began fundraising in her 20s, training in face-to-face asking with two of the best in the field—Kim Klein and Andrea Ayvazian, as well as learning event planning, annual planning, and mass appeals. Her learning was also in the field--she put these skills to work immediately as just one of three staff in a statewide organization, and then used them to create a statewide grantmaking foundation when she was just 26. Moving to Washington, DC led Beth from grantwriting for national organizations to development consulting with a focus on major donor gifts and face-to-face asking. Certified by the Money Coaching Institute as a money coach to help both individuals and nonprofits heal their relationship with money, Beth founded RAISING CLARITY in 2012 to integrate relationship-driven, annual-plan and campaign fundraising with the art of face-to-face asking and the healing power of money coaching. She leads with empathy, humor, and joy in her trainings, where laughter and "Aha!" moments abound. For more about her approach: https://raisingclarity.com/consulting/
