Description:
The shift to AI-driven search is changing how organizations get discovered online, moving beyond traditional SEO into Answer Engine Optimization (AEO).
In this session, Jenny Halasz and Catherine Seda will show you how nonprofits are uniquely positioned to gain better visibility in SEO and AEO. You’ll discover guidelines for using AI to create content that ranks while authentically supporting your cause.
You’ll learn:
- how SEO is evolving with AI;
- what are “zero-click searches” and the metrics that matter;
- why nonprofits have a natural advantage in SEO and AEO;
- AI adoption trends and top tools used in nonprofits;
- non-technical tips to optimize content with the help of AI; and,
- what content to automate vs. what to keep human.
You’ll also receive a quality assurance (QA) checklist your team can immediately use when creating AI-generated content.
Who should attend:
This session is ideal for any nonprofit staff member or consultant involved in marketing.
After the webinar, you’ll receive:
- slides and handouts; and,
- a link to the webinar recording.
Can’t attend live and still want to watch the webinar?
Want to review the materials after the session?
You will receive an email with the full recording and any handouts within 10 business days after the webinar.
After you register, you will receive the following emails:
- A sales receipt for your bookkeeping records
- A confirmation email from Zoom with the login credentials
- Instructions for other attendees if you registered a group
If you do not receive these emails within 48 hours of registering, please email or call 1-877-784-7268.
GrantStation does not refund registration fees. Fees may be applied to any webinar scheduled within 30 days.
Jenny Halasz & Catherine Seda
Jenny Halasz is a technical SEO expert with more than two decades of experience, specializing in decoding AI's influence on search and customer experience. Catherine Seda is a content marketing strategist with more than 20 years of experience amplifying brand authority and business impact. They are the co-authors of the new book, AI-Powered Content Marketing and SEO.
