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Recorded on 01.26.26.
Description:
Most nonprofits work hard to attract individual donors, as local community support is vital to long-term sustainability. However, nurturing individual donors in a way that builds real loyalty and consistent revenue can be a challenge.
During this TargetED, Sarah Barton will guide you through the essential elements of a strong individual giving program. You’ll explore how to design an intentional donor engagement journey, communicate stories that inspire action, and tailor your outreach using thoughtful segmentation.
You’ll learn how to:
• create a donor engagement journey that leads to first-time, repeat, and recurring gifts;
• design practical storytelling strategies that motivate action;
• segment individual supporters for personalized outreach; and,
• identify retention strategies that dramatically increase lifetime donor value.
You’ll walk away with a step-by-step plan for growing individual giving and building recurring, reliable revenue.
Who should attend:
This session is ideal for nonprofit leaders and development staff who want to deepen donor relationships, strengthen long-term fundraising results, and build a more predictable and sustainable individual giving program.
After the webinar, you’ll receive:
• slides and handouts; and,
• a link to the webinar recording.
Sarah Barton and Alice Ruhnke
Sarah Barton is a nonprofit consultant with 25 years of experience in nonprofit fundraising, grantwriting, and donor management. Sarah has served a diverse range of organizations, from small grassroots initiatives to large established entities, helping each one develop and implement effective fundraising strategies that elevate their impact and sustainability.
Sarah’s expertise lies in her ability to tailor her approach to meet the unique needs of each organization she works with. She excels in guiding nonprofits through the intricacies of planning and executing comprehensive fundraising campaigns, ensuring they have the tools and strategies necessary to reach their financial goals and advance their missions.
Alice Ruhnke is the President of GrantStation. Having raised over $45 million from federal, state, and private grantmakers, she knows what it takes to get funded. As a former nonprofit program coordinator and director, and Founder of The Grant Advantage, Alice has a deep understanding of the challenges that nonprofits face. Over the last 20 years she's worked in the trenches with hundreds of nonprofit organizations to improve their capacity to raise funds. Alice is an author and educator with a passion to share her expertise. Her insightful trainings on grant proposal writing and development, community change models, service projects, and measuring outcomes have helped over 4,000 individuals positively impact their communities. Alice earned the Grant Professional Certified (GPC) credential in 2025, a distinguished certification that recognizes expertise in grantsmanship through a rigorous, experience-based examination.
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