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Description:
Most nonprofits work hard to attract individual donors, as local community support is vital to long-term sustainability. However, nurturing individual donors in a way that builds real loyalty and consistent revenue can be a challenge.
During this TargetED, Sarah Barton will guide you through the essential elements of a strong individual giving program. You’ll explore how to design an intentional donor engagement journey, communicate stories that inspire action, and tailor your outreach using thoughtful segmentation.
You’ll learn how to:
• create a donor engagement journey that leads to first-time, repeat, and recurring gifts;
• design practical storytelling strategies that motivate action;
• segment individual supporters for personalized outreach; and,
• identify retention strategies that dramatically increase lifetime donor value.
You’ll walk away with a step-by-step plan for growing individual giving and building recurring, reliable revenue.
Who should attend:
This session is ideal for nonprofit leaders and development staff who want to deepen donor relationships, strengthen long-term fundraising results, and build a more predictable and sustainable individual giving program.
After the webinar, you’ll receive:
• slides and handouts; and,
• a link to the webinar recording.
Full participation in this webinar is applicable for 1 point in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.
Can’t attend live and still want to watch the webinar?
Want to review the materials after the session?
You will receive an email with the full recording and any handouts within 10 business days after the webinar.
After you register, you will receive the following emails:
- A sales receipt for your bookkeeping records
- A confirmation email from Zoom with the login credentials
- Instructions for other attendees if you registered a group
If you do not receive these emails within 48 hours of registering, please email or call 1-877-784-7268.
GrantStation does not refund registration fees. Fees may be applied to any webinar scheduled within 30 days.
Sarah Barton
Sarah Barton is a nonprofit consultant with 25 years of experience in nonprofit fundraising, grantwriting, and donor management. Sarah has served a diverse range of organizations, from small grassroots initiatives to large established entities, helping each one develop and implement effective fundraising strategies that elevate their impact and sustainability.
Sarah’s expertise lies in her ability to tailor her approach to meet the unique needs of each organization she works with. She excels in guiding nonprofits through the intricacies of planning and executing comprehensive fundraising campaigns, ensuring they have the tools and strategies necessary to reach their financial goals and advance their missions.
