Mastering Major Gift Solicitations

Description:

If your organization has never made a major gift ask—or if the idea still feels intimidating—you’re not alone. Many small or growing nonprofits rely heavily on events or grants, even though their most committed donors may be capable of giving far more. The challenge isn’t a lack of passion or mission; it’s knowing how to confidently prepare for and carry out a professional, effective major gift solicitation.

In this webinar, Kevin Wallace and Melissa Sais of Campaign Counsel will guide you through a proven process for planning and executing successful major gift asks. Major gift fundraising isn’t just for large organizations with dedicated development staff. With the right strategy and preparation, it can become one of the most impactful and rewarding approaches in your fundraising toolkit.

You’ll learn:

• how to prepare for a major gift campaign, including setting goals, identifying prospects, assigning ask amounts, and developing the right materials;
• what kind of team you’ll need to succeed, from board members to volunteers and key staff;
• how to train your team on the steps of a professional solicitation, including how to lead the conversation and confidently make the ask; and,
• best practices for following up and stewarding donors to build long-term relationships

Who should attend:

This session is ideal for executive directors and development directors who want to start or strengthen a major gift fundraising program.

After the webinar, you’ll receive:

• slides and handouts; and,
• a link to the webinar recording.