Series Description:
After a challenging 2025, nonprofit organizations are facing more pressure than ever. Reimagine and reinvigorate your efforts through this six-part TargetED series designed to broaden your revenue streams and build stability from the inside out.
This series, led by Alice Ruhnke of GrantStation and Sarah Barton of Nonprofit411, will help you build a balanced portfolio that protects your mission, your team, and your community, no matter what the external landscape looks like. You’ll learn how to reset, realign, and build a stronger financial foundation, one grounded in clarity, diversification, and values-aligned strategy.
Each session includes practical guidance, tools, templates, and examples you can use to carve your unique path in 2026.
- Assess Your Funding: Diversification and Strategy Overview (1.12)
- Individual Giving: Building Loyal, Sustained Supporters (1.26)
- Foundation Giving: Family, Independent and Community Foundations (2.2)
- Government Grants: Navigating Opportunities at All Levels (2.23)
- Corporate Giving: Beyond Sponsorships (3.9)
- Earned Income: Creating Mission-Aligned Revenue Streams (3.23)
All sessions are 45-minutes long and begin at 2pm ET.
By the end of the series, you will have:
- a clear understanding of your current funding landscape;
- a focused set of priorities for strengthening your revenue mix;
- strategies for growing individual, foundation, government, corporate, and earned income streams;
- tools you can customize and put into action immediately; and,
- a pathway toward greater predictability, resilience, and long-term sustainability
Now is the moment to pause, reassess, and chart a steady course forward so you can create a funding foundation that supports your mission in every season.
Session Descriptions
January 12th (Recording shared after purchase)
Assess Your Funding: Diversification and Strategy Overview
In this foundational session, Alice Ruhnke and Sarah Barton will walk you through a practical examination of your existing funding portfolio with a focus on healthy diversification. You’ll leave with a clear understanding of where you stand today and what steps will create the most sustainability tomorrow.
January 26th (Recording shared after purchase)
Individual Giving: Building Loyal, Sustained Supporters
During this session, Sarah Barton will guide you through the essential elements of building a strong individual giving program. You’ll explore how to design an intentional donor engagement journey, communicate stories that inspire action, and tailor your outreach using thoughtful segmentation. You’ll leave with a step-by-step plan for growing individual giving and building recurring, reliable revenue.
February 2nd (Recording shared after purchase)
Foundation Giving: Family, Independent and Community Foundations
In this practical webinar, Alice Ruhnke will guide you through a strategic approach to foundation giving. You’ll explore how to pinpoint the funders that align with your mission, position your organization in ways that resonate, and cultivate meaningful relationships that can increase your long-term sustainability.
February 23rd (Recording shared after purchase)
Government Grants: Navigating Opportunities at All Levels
During this TargetED, Alice Ruhnke will help you take a clear-eyed look at what it really means to pursue government funding. You’ll explore how to assess these opportunities, understand the key differences between different types of government grants, and prepare for the application and reporting demands that often accompany them.
March 9th
Corporate Giving: Beyond Sponsorships
During this practical session, Alice Ruhnke and Sarah Barton will walk you through the essential elements of building strong, mutually beneficial corporate relationships. You’ll explore practical steps to ensure your organization is truly “corporate ready.”
March 23rd
Earned Income: Creating Mission-Aligned Revenue Streams
During this webinar, Sarah Barton will guide you through what it takes to explore and launch mission-aligned earned income initiatives. She’ll share a thoughtful path forward that brings clarity to building earned revenue streams as a meaningful element of your overall diversification strategy.
Who should attend:
This series is ideal for nonprofit leaders and development staff ready to strengthen their funding strategy with clarity, confidence, and a more resilient approach to long-term revenue.
After each webinar, you’ll receive:
- slides and handouts; and,
- a link to the webinar recording.
Full participation in this webinar is applicable for 5 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.
Can’t attend live and still want to watch the webinar?
Want to review the materials after the session?
You will receive an email with the full recording and any handouts within 10 business days after the webinar.
After you register, you will receive the following emails:
- A sales receipt for your bookkeeping records
- A confirmation email from Zoom with the login credentials
- Instructions for other attendees if you registered a group
If you do not receive these emails within 48 hours of registering, please email or call 1-877-784-7268.
GrantStation does not refund registration fees. Fees may be applied to any webinar scheduled within 30 days.
Sarah Barton and Alice Ruhnke
Sarah Barton is a nonprofit consultant with 25 years of experience in nonprofit fundraising, grantwriting, and donor management. Sarah has served a diverse range of organizations, from small grassroots initiatives to large established entities, helping each one develop and implement effective fundraising strategies that elevate their impact and sustainability.
Sarah’s expertise lies in her ability to tailor her approach to meet the unique needs of each organization she works with. She excels in guiding nonprofits through the intricacies of planning and executing comprehensive fundraising campaigns, ensuring they have the tools and strategies necessary to reach their financial goals and advance their missions.
Alice Ruhnke is the President of GrantStation. Having raised over $45 million from federal, state, and private grantmakers, she knows what it takes to get funded. As a former nonprofit program coordinator and director, and Founder of The Grant Advantage, Alice has a deep understanding of the challenges that nonprofits face. Over the last 20 years she's worked in the trenches with hundreds of nonprofit organizations to improve their capacity to raise funds. Alice is an author and educator with a passion to share her expertise. Her insightful trainings on grant proposal writing and development, community change models, service projects, and measuring outcomes have helped over 4,000 individuals positively impact their communities. Alice earned the Grant Professional Certified (GPC) credential in 2025, a distinguished certification that recognizes expertise in grantsmanship through a rigorous, experience-based examination.
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